Merch
photo reference for Spring 2025 merch
first draft drawing
final draft drawing - cut down to 4 colours for budget reasons
final product
sketch of Fall 2024 merch
first draft
final draft - more symmetrical and legible while maintaining lotus shape
final product
drafts for Spring 2024 - playing w/ font and colour
final draft - hand-made font and Rani Pink background
final product
Showcase Programs
Each spring semester, I would create programs for our shows on Canva. When I wasn’t putting up QR codes of the digital copy, I was glueing and stapling physical copies together. With all our content, I would try to maintain a pink colour palette and/or lotus motifs, which became our signatures. During spring, I would make sure to include and highlight all graduating seniors as well as the E-Board, production team, dancers, and everyone else who made the shows possible.
Please click on the sides of the programs below to flip through the pages.
Instagram Posts
During my time as PR Manager (Nov ‘23 - Sept’25), I tripled Afreen’s IG account engagement and follower count to ~2k/month and +300, respectively.
My content included dance compilations, promotional posters, BTS photo dumps, team pictures, Canva carousels, and more.